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When a new abandoned checkout is created in Shopify, a new conversation is created in Drift.
When a new row with a contact is created in Google Sheets spreadsheet, a new contact is created in Drift.
When a webhook with an email is received, that e-mail is unsubscribed from emails in Drift. The webhook should have this structure: email@example.com and it should be stored in an e-mail that is being sent to the customers (newsletter), e. g. in a button called "unsubscribe from the newsletter".