Facebook Conversions API
The Facebook Conversions API module enables you to send web events from your online source directly to Facebook.
To use Facebook Conversions API app in , you must have a Facebook account and a Facebook Business Manager account.
To create the connection:
Optional: In the Connection name field, enter a name for the connection.
In the Your Business Name field, enter your business name.
In the Currency field, select the applicable currency for your business.
In the Timezone field, select the applicable timezone.
Optional: In the External Business ID field, enter your Business ID details.
Click Save.
If prompted, authenticate your account and confirm access.
You've successfully created the connection and can now use the Facebook Conversions API app in your . If you want to make changes to your connection in the future, follow the steps here.
Send Events
Sends events to your Facebook ad account's Facebook Pixel.
Field | Description |
|---|---|
Connection | |
Pixel ID | Enter your Facebook Pixel ID. Leave this empty for the pixel ID you picked when creating or reauthorizing the connection. If you want a pixel under a different Facebook Business Manager account, create a new connection instead. |
Data |
|
Test Event Code | Enter the test event code to send the test data set to Facebook. The test event code can be retrieved in Facebook Business Manager > Events Manager > Data Sources > Your Pixel > Test Events > Server. |
Enable Limited Data Use | Select the Yes option to limit businesses' use of California personal information for a given event. (In accordance with the California Consumer Privacy Act - CCPA). |
You can look for Facebook Conversions API templates in Make's template gallery, where you'll find thousands of pre-created .