From to Integromat: What Makes Us Different?

Integration platforms can automate all the busy work out of your job, saving you loads of time to focus on the work that matters most, like building your business.

But every integration platform is different, and you need one that fits your specific needs. So which one should you pick?

Similar to Integromat, is an up-and-coming integration platform, although it remains to be seen what will happen to after its recent acquisition by Notion.

Perhaps you are wondering about this too, and have considered switching from to Integromat .

Whether this is the case or not, we will use this article to explain some of the most pressing questions you might have about both integration platforms, including:

  • What are the differences between Integromat and
  • How do the features of both platforms compare against each other?
  • What are the reasons to switch from to Integromat?

We understand that decisions like these aren't easy, and this is exactly why we will provide you with a clear view of what Integromat does, and why it stands out as the logical next step in your automation journey.

Integromat vs. Feature comparison

Integromat is known for being a comprehensive platform for businesses and teams who want to create multiple app integrations and automate both simple and complex workflows., on the other hand, has been touted as a solid option for individuals who want to build simple automations.

Let’s dig a little deeper and see how the features of both platforms compare to each other.

Below, we will show you their main differences in relation to:

  • User interface
  • Data manipulation
  • Available apps, endpoints, and other important features.

Read on to learn more!

1. User interface

Integromat and share a no-code, drag-and-drop interface, but there’s one big difference at the interface level that can make or break your decision to pick one over the other.

Integromat offers a multi-logic workflow builder that can branch out modules like a tree. This allows you to build conditional, multi-step workflows just how you drew them up in your head. It’s an intuitive and seamless experience.

integromat-user-interface-multi-logic-workflow-builder, on the other hand, offers a linear, single-step workflow builder. This makes it harder to develop conditional, multi-step workflows. It is also less intuitive.


2. Terminology

Like most competing products, Integromat and use different terms for similar features. To avoid getting lost in translation, let's see how the basic terms translate in each platform.


3. Application library

An application library is the collection of apps that an integration platform can access and sync together. Integromat has over five times as many apps in its application library than, making it the superior option.

Integromat: 1,000+ apps 200+ apps

While both platforms grant access to popular apps like Google Sheets, Slack, and Airtable, Integromat goes above and beyond by offering a huge selection of endpoints and hundreds of other apps that are not even featured by

4. App modules

App modules are the type of actions that users can perform with each app and integration that they build.

Integromat: Armed with a data mapping feature, Integromat offers a wide selection of modules for each of their apps, ranging from basic to advanced, such as actions, searches, triggers, aggregators, and iterators.


You can also create your own module with Integromat’s “Make an API Call” module if they don’t have the one you’re looking for.

Additionally, Integromat allows an unlimited number of modules per scenario. has basic modules available for each of their apps, such as actions and triggers, but they don’t have searches, aggregators, or iterators like Integromat does. also allows an unlimited number of modules per scenario.


5. Code

In regards to integration platforms, code refers to running scripts that can manipulate data. Scripts are small programs written in common programming languages like Javascript and Python that allow users to perform advanced data manipulation.

Integromat: With Integromat, you can code custom scenarios in JSON. heavily relies on scripts written in Javascript or Python to perform advanced data manipulation; its no-code implementation only supports basic data manipulation requirements.

6. Data manipulation

Data manipulation is the ability to modify and perform actions with each application’s data in a scenario.

Integromat: Armed with a no-code mapping fields feature, Integromat offers basic to advanced data manipulation capabilities. For instance, you can use text and general functions in a field to split someone’s full name into their first and last.

Integromat’s data manipulation capabilities include math functions, variables, string functions, a text parser, date and time functions, and array functions.

Integromat-data-manipulation-math-functions Like we mentioned in the section above,’s no-code module can only perform basic data manipulation. You can only do advanced data manipulation with their code module.’s no-code data manipulation capabilities include math functions, string functions, a text parser, and date and time functions.

Automate-io-data-manipulation-math-functionsImage Source:

7. Flow control

Flow control is the ability to define which parts of a scenario will get executed based on certain situations or conditions. For example, you can make one part of a scenario run on its own while the other parts stay static.

Integromat: Integromat has a wide variety of flow control tools. Even better, their intuitive UX scenario builder makes it easy to visualize how each individual flow control tool affects the scenario’s flow of data, even for complex scenarios.

You can also execute and test modules individually. There’s no need to run the whole scenario just to test whether a single part of it works or not, which will save you time and operations.

Their flow control tools include routers, filters, aggregators, iterators, cycles, delay, and looping.

integromat-flow-control-example does not have any flow control capabilities so users can’t execute or test modules individually. Their platform also relies on a linear module execution, with features like filters and delay.

8. HTTP requests

HTTP makes it possible to submit custom HTTP requests to third-party APIs and, in turn, receive data from an external source.

Integromat: Users can make all types of HTTP requests to external sources, regardless of its required authentication method.

External sources can also send webhooks and mailhooks to Integromat, which can then trigger a scenario.

Features include HTTP Requests, Advanced HTTP Authentication (which is the industry standard now and what most most apps use to let other apps access their resources), Webhooks, and Mailhooks.

integromat-http-requests Users can only make HTTP requests with a limited number of methods. The platform also only supports basic authentication.

External sources can send webhooks and mailhooks to, which can then trigger a scenario.

Features include HTTP Requests, Basic HTTP Authentication, Webhooks, and Mailhooks.

9. Data storage

Data storage is the ability to store data that you want to use for a later scenario.

Integromat: Users can create a database with a custom data structure that can store any kind of data. There are also no limits on the number of database records. There are just limits on the overall amount of storage. The platform does not have any data storage capabilities.

10. Error handling

Error handling is the platform’s ability to predict what will happen if an error occurs in a scenario.

Integromat: Users can create a custom workflow that will notify them if an error occurs in one of their scenarios. Then, they can decide what to do with the errors, such as retrying the scenario, ignoring the errors, or creating custom steps to handle them. Features include Retries and Advanced Error Handling. If an automation fails, the scenario will re-run after a few minutes. offers one error handling feature: Retries.

11. Messaging

Messaging is the integration platform’s ability to send emails and text messages to users about a scenario without having to connect to a third-party service.

Integromat: The platform does not offer any messaging capabilities. The platform has a built-in texting feature that can easily send text messages during any scenario.

12. Scheduling

Scheduling is the ability to execute a scenario based on certain time intervals or situations/conditions.

Integromat: The platform has basic to advanced trigger- and time-based scheduling options. The platform has trigger- and time-based scheduling options.

13. Analytics

Analytics are detailed information on each scenario execution and any errors that occured during it.

Integromat: Users have access to detailed analytics/operation logs for each scenario execution. Users have access to basic operation logs for each automation execution.

14. Other features

Along with the features that were just detailed above, here are some more features that both integration platforms offer:

Integromat: Currency Conversion, RSS Feed, Custom API Calls, App Creation, and Copy/Clone Modules. RSS Feed.

Also, it’s worth noting that Integromat is fully compliant with European GDPR laws, while keeps GDPR compliance as an option under a specific agreement that users have to (optionally) sign.

Integromat vs. pricing

Compared to, Integromat is more affordable. You can get more operations for less money.




Comparing Integromat’s Basic plan with’s Personal plan (which are essentially at the same price point) you’re getting 1,111 operations per dollar with Integromat and only 60 operations per dollar with

What sets Integromat apart from

Integromat and offer similar features, but, as you can see, Integromat’s capabilities are much more robust, giving you more control over your workflows and allowing you to build more complex automations.

Integromat is also a proven solution for businesses of all sizes. That’s why mom ‘n pop shops and enterprise giants like Shopify and Adidas trust the platform when it comes to integrating their apps and building automations.

Whether you partner with Integromat or, remember to choose the integration platform that fits your specific needs, not the one that has the flattest learning curve or the one with the most bells and whistles.

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