One of the most overlooked aspects of Integromat is the possibility of uploading and releasing apps on the platform.
This is done through Integromat’s Developer Platform, which allows you to create Integromat apps and modules for private or public use.
But why would anyone want to do that?
A compelling reason to upload an app to Integromat is a mix of privacy and convenience.
For example, it’s not uncommon for some companies to have private APIs, which are only used in-house. As you can imagine, integrating these private APIs organically is a cumbersome process that drains company resources.
Now, by uploading these private APIs to Integromat, companies can integrate them with hundreds of apps on the spot while keeping them private and accessible to those inside the organization. Pretty cool, huh?
The second reason is perhaps the most significant one: By having your app featured on Integromat, you will be allowing users to make the most of it by means of app integrations and workflow automation.
Simply put, you will be able to meet your users’ demand for app integrations in a striking fashion - that is, by standing on the shoulders of Integromat.
But there’s a third, and less explored reason why some companies release apps on Integromat: Because it’s a prime platform for all-things automation.
In this article, we will show you an example of a custom app that was released directly on Integormat to address the demands of a growing community of users and clients.
This is the story of Eyal Gershon and the Automators Toolbox, aka “Eyal’s Toolbox”.
One hat too many: The origins of the Automators Toolbox app
Eyal Gershon is the co-founder and Chief Technology Officer of Callbox, a company that provides custom lead tracking and marketing technology solutions for 500+ customers around the world.
In addition, Gershon is a certified Integromat partner, and one of the administrators of Israel’s largest automation community, featuring 7,000+ members. It is here where the idea for a series of custom Integromat modules started to take form.
“I kept getting asked the same questions over and over again, to the point where I started to think - why not make an app with several simple modules that basically answer those questions?”
As time passed by, Gherson kept developing more custom Integromat modules. Soon after, he found himself with 20+ different solutions on his hands, which he bundled up and released on Integromat. The Automators Toolbox was born.
In Gershon’s words, the app was released directly on Integromat because the platform “is a great solution for when I want to hit the ground running and most people need quality”.
And now, these solutions are available to anyone with an Integromat account. Let’s take a look at some of them.
A magic box of digital gadgets
The Automators Toolbox app features 26 modules oriented to solving specific automation and development problems.
For the sake of brevity, we’ll go over the most prominent ones, and invite you to check the full list on your own. Let’s take a look.
1. Convert hexadecimal to decimal
This is nothing but a little automated hex to binary calculator that you can use in your Integromat scenarios.
Converting hexadecimal to decimal is a popular problem among developers, and this module solves it in a simple fashion by converting the data to a readable string.
2. Convert XML to JSON object
This module turns XML text inputs into a nicely formatted JSON object (or collection of objects).
Even though Integromat features a built-in XML parser, it’s not rare to find CRM fields containing XML text, which tends to complicate things a bit - until you get your hands on this module.
3. Create HTML code from table (advanced)
Ideal for front-end developers who wish to speed things up, this module will generate an HTML table and provide the option to assign table headers.
Why spend a lot of time coding an unknown table that landed on your desk, when you can run it through this module and have it ready in a minute?
4. Fix email address domains
On top of being a developer, Gershon is a martech expert - and it shows.
This module will fix wrongly written email address domains and format them correctly.
In other words, you can pass email addresses through this module, and if the domain name is misspelled, it will try to fix it.
For example, imagine that you run a Facebook Lead Ads campaign, and that a few leads have provided the email wrongly; say, by writing “@gmial.com” instead of “@gmail.com”.
Instead of having to check and correct, you can run all the form answers by this module, and you’ll have them all fixed in less than a minute.
5. Generate QR codes automatically
Well, the name says it all, right?
Now that there’s a QR code for everything, spending time creating them is a great way to waste it.
This module will generate a QR code from a URL in binary format, effectively automating the lengthy process of creating QR codes manually, and one by one.
6. Multiple search and replace
Need to send emails in bulk but don’t want to miss the personal touch? If so, here is a solution for you.
This module replaces multiple values of a text input and generates a new string, allowing you to make multiple search and replace tasks automatically.
It’s very useful for ecommerce businesses as well. Imagine that you have a string message like the one below:
Your product has been shipped and will be sent in the next days_amount days.
You shipping data is:
By using this module, you will be able to populate the message with the right data every time, and without spending a second on the task.
Final thoughts: Making work easier for everyone
At the end of the day, Integromat is all about focusing on what matters the most, and automating the rest.
Gershon’s Automators Toolbox app moves in that direction by providing simple solutions to dragging problems, and it makes us happy to see proven professionals trust our platform to deliver solutions at scale.
Ecommerce businesses, email marketers, and developers can benefit from the Automators Toolbox, and use the modules to create better, more comprehensive automations.
In addition to this, there’s an important takeaway for app developers and SaaS companies: Integromat can be the missing integration and automation layer a product needs to meet user demand.
Developing native integrations is a difficult path for most companies, requiring dedicated talent and immense resources. Integromat changes that by making it easier for companies to get there faster.
If you are curious and want to take things further - whether by using the Automators Toolbox or by exploring the Developer Platform - all you have to do is sign up for an Integromat account.